Brave: The browser that rethinks the web

Brave is simply described as a standard browser that lets you operate the Internet, but with many more features.

Brave is simply described as a standard browser that lets you operate web applications, traverse to various websites, play or display videos, images or content etc.

Like every other web browser out there, it comes with the following more features:

 Shields

  • Ad blocking
  • Fingerprinting prevention*
  • Cookie control*
  • HTTPS upgrading*
  • Block scripts*
  • Per-site shield settings
  • Configurable global shield defaults

Security

  • Clear browsing data
  • Built-in password manager
  • Form autofill
  • Control content access to full-screen presentation*
  • Control site access to autoplay media
  • Send “Do not track” with browsing requests

Tabs & Windows

  • Private Windows
  • Pinned Tabs*
  • Auto-unload*
  • Drag and drop*
  • Duplicate*
  • Close Options
  • Find on page
  • Print page

Search

  • Choose default search engine
  • Use keyboard shortcuts for alternate search engines*
  • Option to use DuckDuckGo for private window search*

 Address Bar

  • Add Bookmark
  • Autosuggest URLs
  • Search from address bar
  • Autosuggest search terms
  • Show/hide bookmarks toolbar*
  • Show secure or insecure site

 Extensions/Plugins

Brave Desktop now supports most of the Chrome extensions in the chrome web store.

Although its developer – Brave Software – is comparably new in the market, however it still got more attention as compared to its competitors – partly because it was co-founded by the CEO of Mozilla Firefox, and partly because of its outstanding business model.

What makes Brave different from other browsers?

What makes Brave different from other web browsers is its anti-ad approach. The browser was particularly developed to remove online ads from web pages, and Brave Software’s business model depends not only on the blockage of ads, but on the replacement of scratched-out ads with ads from their own system.

Additionally, Brave obliterates ad trackers –utilized by ad networks in order to display ads regarding the items or products you’ve visited, considered or purchased – which is why you may see the same ads no matter where you navigate.

What’s Brave’s pitch?

Brave blows their own trumpets, mainly because of the following things:

1. Fast.
2. Private.
3. And Secure.

Both of which are the results of Brave Software’s ad-removing approach.

On a standard desktop, or a smartphone, Brave loads web pages two times or eight times faster as compared to Google Chrome – which is known as the top-ranking browsers across the world – respectively.

However, there’s nothing surprising behind Brave’s extraordinary performance: It only retrieves less data by the elimination of ads and ad trackers, as compared to Google Chrome, or any other top-rated browser.

Furthermore, since Brave eliminates ad trackers, you are more anonymous – advertisers are being blocked to identify, or follow you around – as compared to Google Chrome, or other browsers.

What’s more, Brave’s CEO is keen that, We keep user data out of our cloud Brave Vault by default. It’s better for you and us that we don’t store any of your data without your permission.

Brave browser’s pros:

  • A simple, and clean interface.
  • A fast browser.
  • A secure and private browser.
  • Strips ads, or ad trackers.
  • Supported Extensions, such as Chrome etc.

Brave browser’s cons:

  • A confusing, or a controversial opt-in ad display, and
  • Puzzling compensation programs.

Ah, it’s enough? No. There’s a term ‘blockchain’ and… then it comes

Brave rewards program

Basic Attention Token, or BAT is a decentralized, transparent ad exchange program developed on the founding principles of Ethereum Blockchain.

The program is developed to minimize the risk of fraud, and to introduce opaqueness in the world of digital advertising.

The objective of the token is to accurately price the attention of users within the program. Website publishers earn BATS via advertisers in order to earn user attention.

Attention is a measure of the ads, or content viewed by the users, calculated on the basis of (1) Pixels on display, and (2) Incremental duration.

Ads are particularly matched with users’ preferences, which means that there is little to no risk or irrelevant ads. A BAT system involves the following:

  • Advertiser
  • Publishers
  • Users themselves.

Brave works with advertisers and publishers, however the users who’re viewing ads earn BATS, which may be utilized BAT-related services etc. As a result, publishers earn a major share of the total ad profit.

However, users may also donate BATS to publishers, which may also increase their revenue.

You can also send along some BAT tips for this review 🙂

Takeaway

Brave is a safe, and fast web browser that strips ads, and ad trackers, thereby enabling you to browse anonymously.

There’s no denying the fact that Chrome is the No. 1 browser around the world, however if you’re willing to make a few adjustments, Brave may be a perfect choice for you.

Nonetheless, it’s opening a whole new world of online browsing. Let’s wait, and witness what’s more.

I hope you guys now can’t wait to try a brave browser. Let’s try…

This review was originally published on  https://bravebrowserreview.com

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