The spread of attackers harnessing the power of bots and cybersecurity issues present a looming problem to your website and its rank in the search engine results pages (SERPs). After all, no matter how good of a strategist your recently-hired SEO Analyst or your hired link building company might be, your website may still be subject to threats that continue to plague the internet these days.
At the height of attackers using black hat SEO and other foul tactics to manipulate search results and put malicious and malware-filled sites at the top of the SERPs, maintaining your website’s integrity and security should be your top priority. As such, here are some tips you can use to stop SEO security attacks:
Strengthen site security
Unsuspecting websites are the number one preys of attackers. They pry on loopholes created by outdated antivirus, CMS, or plugins and themes. Once they gain access to and further compromise your site, they create pages and hidden links that ultimately redirect users from your website to their maliciously-controlled site. To prevent this from happening, guard your website from attacker entry by keeping your walls up and making sure every technical aspect of your site is updated. And yes, it is high time to take the road to SSL and get that HTTPS migration up and running.
Choose reputable and credible providers
Your domain, web hosting provider, and CMS platforms, to name a few, should all be carefully chosen. As much as possible, avoid those that are offered for free and stick to companies that are known to have strong technical know-how and support. Remember that having reliable providers are usually the difference between unexploited sites and those that are easily penetrated due to vulnerability.
Be constantly vigilant
Cybersecurity criminals and attackers are always on the lookout for potential fair game to cause mayhem in the online world. And for as long as you have a website up and running, you will be a potential SEO security attack victim. As such, it pays to monitor your site regularly to ensure that there is no incidence of malware infection and other similar problems. Whether you do this manually, or employ automated help, it is important to do it on a regular basis to ensure that your site is protected for anything that might come its way.
Author Bio: Originally from the U.S., Rana Tarakji is the founder of One SEO – a multinational SEO company specializing in guest blogging services as well as website audits and content writing -, author of Off-site SEO guide: A Hands-On SEO Tutorial For Beginners & Dummies, and a web content specialist who now lives in Beirut, Lebanon. Rana’s work has appeared in a wide range of publications in print and online, including Entrepreneur, Life Hacker, Upwork, Christian Today, and many other outlets.